To TikTok or not to TikTok? Navigating short-form for B2B/niche ICPs
Many marketing leaders are convinced their B2B niche audience is not active on short-form videos apps. Is this true or a myth?
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Performs 30x better (AI-only) and 8x more affordable (humans)
100% human editors
Expensive: $300+ per clip
High quality
Done-for-you but can take bandwidth
Blend of human & AI power
Affordable: $50 per clip
High Quality - equivalent to human
Done-for-you. Easy to manage.
100% AI automations
Cheap: $5 per clip
Poor performance
Requires time to tinker with
Rolling out social podcast clips is no small feat 🤕
Before Lychee, scaling high-quality clips was a headache. Enjoy the benefits of AI without comprising on quality with Lychee's hybrid AI/human video solution
Better performing videos
We make edits that people love. Over the course of editing thousands of clips, we're come to learn how to edit for attention
Stay in control
Your headaches are over. Easily oversee over the process of scaling podcast editing workflow with done-for-you clips
Budgets are tight
In 2024 we need to do more with less budget. Lychee's AI/human combo offers clips at 25% the cost of traditional agencies
#1
Key Highlights: What is the right segment to use?
If your content is boring, no amount of over-editing will save it. We take the time to understand what key moments will get your audience to engage.
#2
Video Editing: making the storyline come to life
Each video is professionally edited to meet best practices of short-form platforms together while being unique to your brand and "vibe"
#3
Quality Assurance: typos, branding, safety concerns
Publishing 25 videos a month under your brand socials increases the risk of something slipping through. All Lychee clips are reviewed by human QA teams.
We do what's needed to create the best videos for our customers
Editing that drives performance
Editing styles are optimized to succeed on short-form video apps
Detect interesting key moments
Find moments trained to captivate audience and go viral
Both Shorts and standard video
Choose between 9:16 vertical and 1:1 square formats
Contextually
created b-rolls
Matched visuals extremely relevant to each scene
Feature
VIP guests
Focus clips on specific speakers and include their title and logo
Fits your brands guidelines & "vibe"
Match your brand by adding colors, fonts, logos and CTAs
Unlimited revision requests
Request any change to clips up until you're satisfied
Human
moderation
Your clips are reviewed by content specialists to enforce high standards
Why marketing teams enjoy using Lychee:
Gentry Thomas
Owner of Podcast Studio
Buzz Knight
Host of Takin a Walk Podcast
Leah Martin
Marketing Manager at Seraphim Space
Jacy Nova
Partner & Producer
Adam O'Donnell
Startup Partnerships at ZenDesk
Francesco Ciulla
Head of Social at daily.dev
Perhaps they aren't. Before deciding which platforms to be active on, here are 3 steps you can take to figure out where to reach your audience in the right place
1. Ask your audience. Choose 3 customers in your ICP and ask them where they hang out
2. Look for similar accounts. Search these platforms for companies who are arleady active.
3. Consult with the metrics of each platform to see where you can reach your audience.
The more personalized your clips are, the better they will perform. Here's what you can do:
1. Choose clip editing styles. Choose between simple edits and more "tight" editing
2. Define your brand kit including logo, colors, fonts and custom CTA's
3. Use our Key Segments tool to choose which clips/timestamps to use for clips
Heck no! While AI is effective for reaching 70% readiness/quality in video, it can not yet reach 100% results. This is why AI-only tools regularly create clips that are "meh" and not something most marketers/content teams would be proud to publish on their business pages. Our solution, which blends the power of AI with human editors focuses on high quality and ability to scale.
Startups need to focus on one thing. Right now we're focusing on English only to be the best. In the future we will add support to more languages. Signup to our waiting list for Non-EN content.
Unless you're a media company and creating videos is your main competency, having internal resources working on this is likely holding you back.
1. Bandwidth: To succeed you'll need 1-4 clips per day. Internal marketers are likely the most expensive resource you have and they should be focused on high-leverage jobs and not something easily outsourced.
2. Learning Curve. Getting the hang of the proper editing style and getting into rhythm often takes months to get right. You can skip this learning period by working with the experts from day 1.
3. Costs. An internal employee in the USA or Europe costs $120k per year, or $10k per month. A professional edited clip takes 4 hours to create. This comes out to $250-400 per video clip (10x more!)
Freelancers are a great way to quickly get started, but a headache to manage:
1. Availability - freelancers often get pulled into new tasks and ditch their previous ones
2. Bandwidth to manage - You need to manage freelancer, especially if from non-English speaking countries.
3. Can't scale. If you’d like to 10x your video output, you'll need to switch your setup