You’ve made some podcast clips! Nice. Now you need to publish them in the best way to maximize the amount of views it can get.
First time posting on YouTube? Jump to the end of this section for instructions on how to setup your account.
TLDR: clips need to be under 60 seconds, use hashtags, web uploads offers more options
YouTube Shorts can be published either via the YouTube website or the mobile app. The web version has more video options to customize. This guide assumes you are uploading a clip made externally and not within YouTube’s interface.
How to post:
Do's and Don'ts for YouTube Shorts:
Once your clip is published, it will enter the YouTube algorithm and start to be exposed to users. This could take minutes, hours or days for a video to start getting views (depends on number of subscribers). Views often come in “waves” as the algo determines who should see this content.
In terms of frequency, there are no official guidelines. We’ve seen popular channels publish no less than 3 videos a week, so at least once every other day. There is no cap and many channels are publishing 3-4 a day.
First time posting on YouTube? You’ll need to open an account. We usually recommend opening the account under the podcast name, as that is the name listeners will most recognise. In some cases when a podcast is directly affiliated with a company, those clips could be published from the company social accounts.
Official link: Open a YouTube account